Look book evaluation

Here I am looking at Nikes holiday 2020 digital lookbook.

From my first look I can see there is a lot more writing than previous look books I have studied.

Here under each garment there is a description of it.

the user is able to swipe left to show another image With the same evaluation.

As I scroll down there are areas of singular images which take up the whole screen. I like this as it creates a simplistic effect and makes the audience focus on the garments, rather than be interrupted by the writing.

This layout repeats for each section of the collection.

In my lookbook I would like to include writing about each garment with some areas of single pages as i think it creates a detailed effect which is yet simplistic due to the images which take up the whole page.