Analysing Look books

Urban outfitters SS20 Look Book

When looking at urban outfitters ss20 collection elements which I liked are

There is a simplistic layout with white background which makes the colours in the images stand out.

- There are some offset borders behind the image.

- Images which also act as videos when they are played

- Annotations about the garment which layer over the top of the image.

- Images layered over designs ( receipts) to make them interesting to look at.

- Can be found on their website

- Arrow which allows you to be taken to the top of the page quickly.

- Images look both relaxed to show what they are look in public as well as ones in a studio.

In my own work I would like to include videos which look life images until they are played. I also would want to include designs and interesting backgrounds which images will be layered onto as I really like how it makes the page interesting to look at . Finally I want to include annotation/ writing about the garment which layers on top as it makes the page look relaxed and as if it is a scrap book, not only that but it shows your audience key elements about the garment.